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Marketing Your Dental Practice in 2020
5 CE Credits I Intensive Workshop I One Day
June 27th, 2020
Capitol Hill, Washington, D.C.
Marketing Your Dental Practice in 2020 is a one-day marketing workshop that will cover the complete dental marketing process. You will learn how to create a unique marketing plan based on your key selling points, how to implement that plan online, and learn how to turn those leads into paying patients.
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Meet Our Speakers
Minal Sampat, RDH, BA, has spent over a decade helping practices reach their goals through strategic, effective, easy to implement marketing strategies. Whether it’s getting more patients in the door, strengthening your team, streamlining your marketing budget or growing your business, a meaningful marketing strategy can help you achieve your business goals. Learn the why, how, and when for successful marketing and gain the knowledge and tools necessary to break through the “white noise.” Minal has been featured in Forbes, Huffington Post, Dentistry IQ, DrBicuspid & more.
Tyler Larson is the founder and CEO of The Dental Outlet: A website development and advertising agency in Washington, D.C. Tyler thrives while working directly with clients in sustainably growing their practices online. With a Business Intelligence degree from James Madison University, he quickly learned that his calling was to help small-to-midsize businesses grow their local presence with the use of the internet. Tyler entered the dental space assisting dental implant surgeries in 2015, which led to growing a very large network of practice owners. After four years in business and working with over 75 dental practices, Tyler provides actionable digital marketing solutions for practices nationwide.
Robin began her career in dentistry in 1981, working in a cutting edge dental practice as an office administrator and marketing director. Her passion for dentistry and health care, combined with her entrepreneurial spirit, lead her to become the founder of two successful companies. She is the president of RLM Healthcare Marketing & Consulting, Inc., founded in 1997, and Dental Consultant Connection, founded in 2011. Robin is a member of the Academy of Dental Management Consultants (ADMC), the Speaking Consulting Network (SCN) and a lifetime member of the American Association of Dental Office Managers (AADOM).
Take a look at the event schedule listed here. Here we explain what you can expect from the daily agenda and what you can expect in terms of talking points. The event is jam-packed with knowledge surrounding ever facet of the dental marketing process in 2020: Something that has never been offered to the dental industry before!
Sign-in, coffee, and networking!
Sign-in will take place when you arrive to make sure we have everyone before we begin.
Some of the speakers may provide you workshop materials so they will be provided to you at this time as well.
We’ll also provide locally brewed Compass Coffee, an assortment of tea, and several light breakfast foods if you didn’t have the time to eat before you got here.
This is also where everyone will have the chance to meet and chat a bit before the day commences!
Minal Sampat will speak and get the day going for us!
Learn how to invest in marketing for maximum ROI
Identify what makes your practice unique and discover how to translate this to social media
Build creative content to engage current patients and convert new patients
Develop key action items for a successful, doable and multigenerational marketing plan
Quick refreshment break.
Break for refreshments, to stretch, mingle, or do whatever you ‘gotta do!
Tyler will now speak as we conclude the first half of the day.
- Understand the difference between a DIY/free website and a professionally built site. You will also discover what it takes to be competitive in your local market and what functionality your website needs to have.
- Learn what SEO really is, determine whether it’s worth it for your specific practice, and discover optimization techniques you can do yourself.
- Get to know the best advertising platforms to run paid ads on and discover how to run campaigns yourself. You will also be shown several example ads we have ran in the past you can consider to use yourself!
Did someone say it’s time for… LUNCH?!
We will be providing delicious lunches for everyone in a separate room next door and we can use this time to chat and for everyone to get to know each other better!
Robin Morrison will speak after lunch and be our final speaker of the afternoon.
As a pioneer in dental marketing, beginning in 1985, Robin’s marketing strategies have continued to evolve with the exciting opportunities technology brings. She shares how three things have remained consistent throughout the years in order to maximize results: the connection, engagement and communication with patients.
In her presentation, Robin takes you through critical steps of what to do after your marketing efforts make the phone ring … from the greeting, the initial phone conversation, the call conversion (on average, 65% of the calls are not scheduled!), how and when to schedule, the new patient visit and experience, case presentation and acceptance, and finally, patient retention. Whew! Truthfully though, why market if you’re not prepared to take it to this level?
Learn the 7 critical steps to take once the phone rings to maximize your ROI
- The wow greeting – timing, tone, verbiage
- How to have a engaging initial conversation
- Ways to convert callers to patients
- How and when to schedule
- What a winning new patient experience looks like
- How to present ideal treatment and gain case acceptance
- Systems and communication to retain happy patients for years
Conclusion of the event with a speaker panel to answer questions.
We’ll conclude the day by leaving ample time at the end of the workshop to answer any and all questions guests may ask.
We’ll have some time to take some photos together and share contact information too at this time before we conclude!